Our Story

If you are especially good at something, you have a talent. You can have a talent for singing or a talent for getting others to talk about themselves. People who work in creative professions are often called “the talent.”

In Biblical times, a talent was a unit of money, and a New Testament parable tells of a master punishing a servant for hiding, rather than investing, a bag of talents in the master’s absence. The interpretation of this parable to mean that you should not hide your “God-given talents” has led to the current meaning of the word as the special qualities a person possesses.

Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.

Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life.